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Yokohama will raise prices on its light and medium commercial truck tires

Yokohama Tire Corp. has announced that effective January 1st, 2011, it will be raising prices on its complete lineup of light and medium commercial truck tires. In addition to a 6% hike on commercial tire prices and a 5% increase on bias and radial OTR tires, Yokohama also plans to announce additional in-line price adjustments at a future date.

Gary Nash, Yokohama VP of the OTR division, explains, “It’s a very difficult decision, especially in light of these tough economic times. However, by incorporating operational efficiencies with our environmental procedures and the latest technology, Yokohama remains committed to bringing the best products to the market at competitive prices.”

John Cooney, Yokohama director of commercial sales, adds, “As always, we continue to do our best to contain costs. We have avoided increasing prices but unfortunately, find it necessary to have the continued rise in the costs of raw materials, manufacturing and transportation reflected in our product pricing.”

Yokohama’s price hike is part of a growing industry trend among top tire manufacturers. Pirelli, Michelin, BFGoodrich, Bridgestone, Toyo, Falken, Kumho, Hankook, and Cooper have all planned similar increases.

For dealers looking to extend profit margins, now is the time to stock up on wholesale tires and wholesale truck tires at current prices. Once manufacturers adjust their price tags, consumers will be forced to shell out the extra cash.


Filed under: Tire Business Tips, Tire News, Truck/Commercial Tires, Yokohama Tires

Introducing the new Yokohama ENVigor

Yokohama Tire Corporation is set to start shipping an all-new “grand performance” tire that is shaping up to be one of the largest tire launches in the history of the company. Starting in March 2010, the all-new Yokohoma ENVigor line will hit store shelves in 69 different sizes! This exciting new product aims to be the first tire that offers a complete blend of all-season performance, a smooth ride with low road noise, low rolling resistance for improved gas mileage, and maximum treadlife. It appears to be what many would call “a dream tire.”

Yokohama’s confidence in the new ENVigor lineup is evidenced by the sheer size of the launch. Usually new tires are released in popular sizes to start so that the marketability can be gauged. In this case, Yokohama has decided to release the ENVigor in 69 sizes right off the bat. This usually means that the company knows they have a good product that the market is going to want – badly. Yokohama also expects to have the new lineup replace their popular AVID A4, V4, and W4 models.

The Yokohama AVID ENVigor has several features in its tread design that aid with things like water traction, winter traction, hydroplaning, reduced noise, even treadwear, and fuel efficiency. It certainly appears to be a very well-rounded tire. Here’s what Yokohama VP Dan King had to say about the new tire:

“ENVigor is unlike any product the industry has developed to date,” said Dan King, Yokohama vice president, sales and marketing. “Only ENVigor delivers collectively all the performance and environmental attributes in a single tire that a new category virtually had to be created for it: Grand Performance. It provides excellent traction and handling, enhanced comfort and treadlife – all while delivering remarkable gas mileage. It’s quite possibly the most complete tire ever created.”

For access to this and other wholesale Yokohama tires, you can contact Future Tire at 516-752-9200.

Filed under: Eco-friendly Tires, Tire News, Yokohama Tires, , , , ,

Yokohoma Tire celebrates 40th anniversary in the states

Yokohama has already perfected a method for using orange oil to create rubber, instead of petroleum.

40 years ago today, the Yokohoma Tire Corporation opened up its doors in Los Angeles. Today it remains one of the most competitive and innovative tire manufacturers in the world, one that remains committed to a quality product and environmental responsibility.

Takao Oishi, president and CEO of Yokohoma Tire Company, reiterated the company’s vision on the 40th anniversary of their launch in the U.S.: “Our philosophy in the U.S. is to embrace corporate social responsibility with a focus on a triple bottom line. This triple bottom line consists of the economy, society and environment. Specific to environmental stewardship, we are affecting positive changes in our manufacturing processes, materials and product performance. Our overall corporate goal is to deliver the best products at competitive prices and on time while minimizing impact to our planet.”

One of the more innovative examples of Yokohama’s creativity and eco-responsibility are their series of orange oil infused tires. Instead of using petroleum to make the rubber used for most tires, Yokohama has used the oil from processed orange rinds to manufacture rubber that has less of an impact on the environment. Yokohama also claims that orange oil improves the grip of the tires, reducing rolling resistance and improving overall gas mileage.

In addition to the orange oil tires, Yokohama also features a full lineup of passenger car, light truck, commercial truck, high-performance and construction tires. For access to the complete inventory of wholesale Yokohama tires, contact Future Tire at 516-752-9200.

Filed under: Eco-friendly Tires, Yokohama Tires, , ,

Eco-friendly tires: Yokohama Z.environment


Breaking news in the eco-friendly tire market – Yokohama has officially announced that all four sizes of its 103ZR fuel efficient truck tires are now at full production. The 103ZR model is part of Yokohama’s Z.environment line which also includes 703ZL and 501ZA models. The Z.environment tires offer a combination of rubber compound, tread design and casing construction to create a long-lasting tread and low rolling resistance, which ultimately equates to better fuel mileage.

Other features of the 103ZR models include stone ejection technology, stronger and more pliable rubber, a wide and deep tread that promotes even wear, and a casing construction that predicts changes in tire shape that occur with early wear. All of these features make the 103ZR Z.environment tires a great all-position truck tire for any application. These eco-friendly wholesale Yokohama truck tires will be available at regional wholesale dealers in the coming weeks, so keep an eye out for what is sure to be a popular product line.

The four available sizes are:

  •  295/75R22.5 14(G) and 16(H) ply
  •  11R22.5 14(G) and 16(H) ply
  •  285/75R24.5 14(G) ply
  •  11R24.5 14(G) and 16(H) ply

Filed under: Eco-friendly Tires, Truck/Commercial Tires, Yokohama Tires, , , , , , ,

Yokohama dealer training coming to a city near you

yokohama-tire-dealerYokohama Tire Corp, a leading manufacturer of high performance, SUV, light truck, OTR and passenger tires, is putting together a nationwide dealer training program that will start in April. The training tour will take places in eight major cities across the U.S., and is intended to demonstrate new tires such as the Advan Neova AD08 to wholesale tire distributors. Los Angeles, Las Vegas, San Antonio, Albuquerque, Atlanta, Pittsburgh, Detroit, Kansas City, Memphis and Orlando made the list of training spots.

The training tour will also feature slalom style courses where participating wholesale dealers can test out the products and learn more about the line. Yokohama believes these exhibitions will give their distributors some first-hand knowledge that will help them make sales. Yokohama is particularly focusing on the rollout of their new Neova AD08, a high-performance tire who’s predecessor served as the original equipment tire on the Lotus Elise.

Yokohama tires such as the AD08 are perfect both on and off the track, and have gained a reputation for offering superior handling on both wet and dry surfaces. The new revised tread pattern and high-performance materials mean a better, faster tire that is likely to be as popular as the earlier AD07 model. Look for the the new model starting in May, at sizes ranging from 15 to 19 inches.

Filed under: Yokohama Tires,

Yokohama truck tires get EPA eco-friendly seal of approval

The Environmental Protection Agency’s SmartWay (sm) brand was created in 2004 to help consumers identify cleaner, more fuel-efficient transportation options. Since 2004, a handful of tires have earned the SmartWay seal of approval, and now Yokohama is adding three more models of commercial truck tires to the list. Yokohama’s RY617 steer tire, 703ZL drive tire and RY 587MC2 trailer tire were all found to have low levels of rolling resistance, a design feature which helps to save fuel and subsequently reduces harmful emissions.

“Yokohama is honored to be recognized by the EPA for our efforts to produce truck tires that help save fuel and protect the environment,” said John Cooney, Yokohama director of commercial sales. “Receiving approval into the SmartWay program reinforces our pledge to our commercial customers to produce the most technologically-advanced tires on the market.”

As demand for tires with low rolling resistance increases in the next few years, expect many manufacturers to overhaul their engineering approaches. When the technology becomes sufficiently advanced, eco-friendly tires won’t be an aftermarket luxury – they’ll most likely show up as original equipment fitments on stock vehicles directly from auto manufacturers.

Filed under: Eco-friendly Tires, Truck/Commercial Tires, Yokohama Tires, , , ,