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Toyo to raise tire prices by 8%

Starting to see a trend here? Just about every major tire manufacturer has announced a price increase, and Toyo is now no exception.

Effective starting this month, Toyo will institute an 8% price increase on their wholesale tires including passenger, light truck, commercial truck, and OTR tires. That 8% is an average number, with certain Toyo lines being increased slightly more or less.

Of course, Toyo has cited the same reasons behind the adjustment as every other manufacturer:

“This price increase is due to the continued rise in raw material costs,” says John Hagan, senior director, sales operations for Toyo Tire U.S.A. “As always, Toyo Tires makes every effort to minimize these increases while still delivering a premium product. We appreciate the continued support and understanding of our loyal dealers and consumers.”

Simple, to the point, and nothing new.

So far Hankook, Cooper, Continental, Federal, Yokohama, Kumho, Goodyear, Falken, Bridgestone, and Michelin have announced price increases on commercial tires. It’s a little too late for wholesale tire distributors and retailers to stock up at this point, but it’s important to stay on top of industry news to maximize inventory levels before these sorts of increases. Stay tuned for the latest.


Filed under: Tire News, Toyo Tires

Toyo Tire Recall

Wholesale tire distributors and tire retailers should pay attention to the latest recall from Toyo, which has just been government-mandated by the National Highway Traffic Safety Administration. Luckily the safety recall affects less than 5,000 Toyo and Nitto brand tires. The reason for the recall? These tires were made with an out-of-spec rubber compound that may fail, causing tread sections to detach and lead to loss of control or a crash. The tires being recalled were manufactured at the Sendai plant in Japan during a 2-week period in September 2010. Toyo officials estimate that 588 tires were made with the faulty rubber compound.

Ther following P-metric and metric sizes are included in this safety recall campaign, depending on the DOT Serial number.

Toyo Versado CUV: P245/55R19 103T, P235/55R20 102T, 235/55R18 100V, P255/65R18 109S.

Toyo Versado LX II: 215/60R16 95V.

Toyo Open Country A/T: LT285/70R17 121S.

Toyo Tourevo LS II: 245/45R18 96V.

Nitto Terra Grappler: 255/55R18 109S.

If you own these Toyo tires, inspect them to make sure that they are not affected by this recall. If you are not sure how to perform the inspection, take them to a local tire dealer or tire wholesaler.

Any customers affected by the recall will receive free replacement tires as well as coverage for all expenses related to mounting and balancing the replacements.


Filed under: Tire News, Tire Recalls, Tire Safety, Toyo Tires

Toyo Proxes A20 chosen as OE tire on 2010 Toyota Prius V


The Toyo Proxes A20 is renowned for its low rolling resistance, wet and dry braking performance, stellar handling, and the quiet, comfortable ride it provides. The tire is already a top seller – but it’s about to get a whole lot more popular. Toyo Tire Holdings of America has announced that their Proxes A20 has been officially slated as the original equipment tire for the newest generation of the Toyota Prius, the Prius V. The Prius V eclipses the fuel economy of its predecesors with an impressive EPA-estimated 50mpg on average.

The new generation also features a 24HP boost for better performance and quicker acceleration. The revitalized exterior and expanded interior rest on a set of four 215/45R17 87V Toyo Proxes A20s, which are specially engineered to minimize the amount of friction between the tread and road surface. Less friction means the car uses less fuel to overcome resistance, resulting in improved gas mileage. Exact improvements are difficult to calculate, but the lower rolling resistance generated by the Proxes A20 certainly won’t hurt the Prius’ stellar fuel economy ratings.

Filed under: Eco-friendly Tires, Low Rolling Resistance Tires, Original Equipment Tires, Toyo Tires, , , ,