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National Tire Safety Week: June 7-13

June 7-13 is National Tire Safey Week in the U.S.

June 7-13 is National Tire Safety Week in the U.S.

National Tire Safety Week, taking place this year in June for the first time, is a 7 day nationwide event held to raise awareness about proper tire maintenance and safety practices. This industry event has been sponsored and coordinated by The Rubber Manufacturer’s Association for 8 consecutive years. If you own a wholesale tire business or retail shop, this week is a great time to get involved in the effort to educate your customers. Customers who learn about the importance of tire safety and vehicle maintenance are more likely to use your services, so why not be the one to do the educating?

To get involved during National Tire Safety Week, consider printing up some brochures and reading material for your customers. You can include common tire problems and safety tips that will help them drive safely. To really fuel your marketing efforts, consider buying imprinted tire gauges with your company name and telephone number on them. By giving out a tire gauge to your customers you create a lasting impression and increase the odds that they will remember your company the next time they need to purchase tires or have their vehicle serviced.

“Each year, we continue to see more tire and auto industry retail locations join in the effort to help educate motorists about the benefits of regular tire maintenance,” said Dan Zielinski, RMA senior vice president. “Ensuring that tires are properly inflated every month will save consumers money at the gas pump, help keep tires rolling longer and promote safety.”

For more Tire Safety Week ideas as well as fact sheets and educational material, visit This RMA-run Web site has recent tire safety news, training material and assorted media. Stay proactive this week! Your efforts will give you the competitive advantage over competition who view National Tire Safety Week as “just another week.”


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National Be Tire Smart Week (Canada)

Here’s one holiday that every wholesale tire distributor, retailer and manufacturer in Canada is going to be celebrating from May 11-17: National Be Tire Smart Week! During this event, designed to raise awareness about proper tire maintenance, businesses will engage in a widespread consumer education effort to improve both road safety and gas mileage. According to a survey commissioned by the Rubber Association of Canada, almost 70% of vehicles on Canadian roadways have at least one underinflated or overinflated tire. This leads to a significant decrease in fuel efficiency and poses a safety hazard for not only the vehicle owner, but for every other motorist who is forced to share the road with them.

For business or inviduals who want to get involved in the event, visit the Be Tire Smart Web site for some good ideas. For example, you can set up a tire inflation and maintenance schedule for the company’s vehicle fleet, or make donations for local tire safety campaigns. Your involvement in this nationwide awareness event is also a great opportunity to promote your own services. Whether you offer routine auto repair or if you sell tires, Be Tire Smart Week is a good holiday to team up with in order to spread your marketing message.

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Tire Business Tip #1: Sell The Visit

Welcome to a new series of posts we call “Tire Business Tips.” The goal of these posts is to provide quick tips and ideas for retailers, wholesale tire distributors, and commercial tire dealers they can use to improve their business. The economy is hitting the tire industry especially hard, and it’s more important than ever to be proactive and invest in your business. The first installment of Tire Business Tips is a great strategy that automotive businesses can use to get more customers in the door and increase the odds of a sale.

Sell the Visit!

Get customers in the door first!

Get customers in the door first!

When many managers and business owners think about ways to increase their profits, they concentrate on selling more product. While this works to an extent, its often a much a better idea to concentrate your efforts on selling the visit – that is, use your resources to get as many people in the door as possible. With a high amount of traffic, the sales will follow automatically. It’s easy to shift your efforts in this regard. For example, the next time somebody calls your shop for prices on a set of tires, don’t simply give them the price in order to get off the phone as quickly as possible. Instead, explain that their is a broad range of prices for their tires depending on their needs, ranging from X to Y. Let the customer know that the best way to make an informed purchase is to come in and talk with a customer service rep about their needs and their budget. If you can get prospects to walk in the door, you have a much higher chance of converting them into paying customers.

Do this: Examine the way you handle customer interactions such as requests for information over the phone. Tweak your approach wherever possible to stress selling the visit, not the product!

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Tire Safety Tip #2: Install tires in pairs or complete sets


When it’s time to buy new tires, it’s highly recommended that you install the radials as a complete set, or at the very least, in pairs of two. Even if you only need to replace one tire, putting different types of tires on your car in different positions can greatly upset things like handling and anti-lock brake efficiency.

The pairs should always be installed in the front or in the back. Never put tires on just the right or just the left side of the vehicle. The tires should be the same size, make, and model, and have identical speed and load ratings. All of this informaton can be  on the sidewall of the tire. If you’re having trouble determining the tire size your vehicle requires, contact a local tire shop who will be happy to pull the information from the fitment guide for you.

Regardless of whether your car is forward wheel or rear wheel drive, if you are replacing two tires they should be installed in the rear. Maximum traction in the rear wheels is very important for maintaining the overall stability of the car. Of course, new tires on the rear is no excuse for letting your front tires wear bald. Always replace your tires when the tread can no longer do the job it was designed for.

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Tire Safety Tip #1: Check tire pressure once a month

Welcome to a new series of posts on Tire Blog which will include an ongoing list of the most important tire safety tips. The first tip in this series is simple, easily overlooked, but very important: Make sure you check your tire pressure at least once per month.

underinflated-tiresMaintaining proper inflation of your tires is critical to ensuring that they can do their jobs effectively. In fact, according to the National Highway Traffic Safety Administration, underinflation is the number one cause of tire failure that results in auto accidents. Your tires may lose pressure for any number of reasons, including the natural leakage of compressed air through the porous tire membrane. Tire pressure can also decrease in cold weather or as a result of structural damage to the tire itself.

An underinflated tire will not provide the level of crisp handling that it is designed for. Over time the tread will begin to wear out unevenly, and if not remedied quickly, the tire may become unsuitable for driving. Due to all of the safety concerns involved with properly inflating  and maintaining your tires, it’s essential that you keep an eye on tire pressure and use a gauge to check air levels at least once a month. If you are planning on taking a trip over 200 miles, it’s recommended that you inflate your tires before you set out on your journey.

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What kind of tires to buy

buy-new-tiresWhen setting out to purchase new tires for your vehicle, it may be difficult to narrow down the available selection. Obviously, you’ll want to select tires that fit your car or truck, but what else do you need to know before making a final decision? Before buying new tires, go through this list of questions. The answers you come up with should help you highlight your specific needs. The answers will also make it easier for a salesperson to help you find the right tires, since they don’t have to waste time talking about units that you don’t or won’t need.

  1. What type of tires are on your car now? Are they OE (original equipment), snow tires, high-performance, etc?
  2. Do you like your current tires? (Do they provide a smooth ride and sharp handling? Do you like the overall aesthetics?)
  3. Which is more important to you: sharp handling and stop-on-dime deceleration or a smoother ride and long lifespan?
  4. Do you care what your tires look like? If so, what type of look are you going for?
  5. Do you expect service and warranties on your new tires?

The answers to these 5 questions should give you some direction in your search for new tires. Spend some time doing research online or over the phone, then head over to your local tire shop to see what they can order from their wholesale tire dealer. Shops love to work with educated customers since it makes their lives easier. If you do your homework, everyone wins in the end.

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How to recycle old tires


Each year, Americans discard over 290 million used passenger and truck tires. While efforts to reclaim junked tires aim for an 80% recovery rate, the tires that aren’t recycled, re-treaded, or re-used end up in landfills where they pose serious environmental and health risks. Follow these tips to make sure your tires don’t end up in one of these “tire graveyards.”

  • Understand and abide by state regulations. 48 states have official regulations when it comes to recycling scrap tires. To find out information for your state, contact the local department of environmental protection. The Rubber Manufacturers Association keeps an updated list of contact information for these state agencies.
  • When it’s time to replace your tires, work with an environmentally-conscious shop that participates in an official scrap tire management program. Often shops may collect a small fee for each scrap tire they handle. Paying this inexpensive fee (from fifty cents to two dollars per tire) is a great way to ensure that your tires will be dealt with in a responsible fashion once their lifetime of road use has come to an end.
  • You can support tire recycling programs by purchasing products manufactured with recycled rubber from scrap tires. Thanks to the durability of tires, even worn out radials can usually be recycled efficiently into new high-quality products.
  • Do your part to prevent and report the illegal dumping of tires around your home, business, and community. For information about fighting back against this widespread problem, read the EPA handbook about illegal tire dumping.

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