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Falken High Country A/T light truck/SUV tires


Falken has announced it will begin producing a new line of light truck/SUV tires: the High Country A/T.

Falken has announced it will begin producing a new line of light truck/SUV tires: the High Country A/T.

Falken Tire has introduced a brand new line of light truck and SUV tires tentatively dubbed the High Country A/T line. This new line of tires feature plenty of truck-friendly specs including a deeper tread depth, heavy siping to improve traction in wet conditions, and M+S (mud/snow) rated performance. The result is a well-rounded tire perfect for the the rugged conditions that most light truck and SUV owners subject their trucks to. If you’re not a fan of off-roading to work, the High Country A/T  still delivers stellar performance on asphalt. 

Thirty-four different sizes of these new wholesale Falken tires (metric, floatation, & LT) are schedule to be shipping to regional distributors in the near future. Rim sizes for the new line range from 15 to 20 inches in diameter to offer support for a diverse lineup of trucks and SUVs. Judging by the performance we’ve seen first-hand from Falken’s line of passenger tires, including models like the Ziex ZE-912 and the ZE-512, we’re expecting the Falken High Country A/Ts to be a top-seller in the industry.


Filed under: Falken Tires, Light Truck Tires, Truck Tires, , , , ,

Falken launches revamped Web site

faken-logo-tireFalken Tire Corporation has launched a re-design of their Web site with an emphasis on multimedia, content, and faster load times. Users can now easily find up to date headlines, product information, videos, and the popular Falken tire fitment guide in one straight-forward, user-friendly interface. Ease of use certainly doesn’t sacrifice aesthetic appeal, which is more eye-catching and entertaining than ever.

“Our goal was to enhance the Web experience of our fans and customers with content that is current, informative and entertaining,” says Falken Director of Marketing Andrew Hoit.

The tire industry has infamous lagged behind others when it comes to adopting new technology. However, it appears that more and more companies are understanding the limitless benefits of creating an online presence for their business. From international manufacturers to local tire shops, businesses are embracing technology and using it to improve the efficiency of their daily operation. Wholesale dealers allow customers to buy wholesale tires online, while companies like Falken recruit distributors with online campaigns. The Falken Web site is just the latest example of the tire industry finally warming up the internet and computer technology in general!

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