The Tire Library


Tire news, reviews, tips and links!

Hankook Tire Reaches Record Sales in 2010

hankook tires wholesale

Not all tire manufacturers had bad news to report in 2010. Hankook Tire just announced its fiscal year 2010 performance results with global sales an operating profit that have broken the company’s previous annual records. Hankook’s global tire sales topped $4.8 billion USD (11.5% increase year-over-year), and their operating profit was an impressive $523 million (6.7% increase year-over-year). What makes Hankook’s accomplishments so special is the fact that raw materials have been steadily rising in price and forcing manufacturers to re-think their supply chains, pricing, and plans for growth.

So Il Lee, president of Hankook Tire America Corporation, had this to say about the company’s successful year: “In 2010, our company has had another successful, record-breaking year in North America as well as globally. Hankook Tire North America, USA and Canada combined, recorded sales of 12.6 million tires, totaling $1 billion with a growth rate of 21 percent.”

So what did Hankook say was behind their record-breaking performance? Emerging markets drove demand for wholesale Hankook tires while sales in strategic markets in North America, Europe, and Asia remained steady. Hankook has also enjoyed a positive response and surging demand for their Ultra-High Performance (UHP) tires. Global sales for UHP tires alone saw a 42% increase year-over-year.

So where do they go from here? Hankook has set the bar higher for 2011, aiming to achieve $5.4 billion in global sales, another 11% annual increase. Hankook believes that boosted production capacity in their Hungarian plant will make achieving this goal possible. Stay tuned for more news.





Filed under: Hankook Tires, Tire News

Winter weather isn’t letting up – are your snow tires on yet?

wholesale snow tires

The northeastern United States has been positively walloped by snow in the last month, receiving yet another generous helping of the white stuff last night and this morning. For those unlucky enough to have to continue in to work or school, commuting can be extremely dangerous and stressful.

Most original equipment tires are simply not intended to handle snow. If you’re travelling often despite this inclement weather, it really makes sense to invest in some good snow tires. Wholesale snow tires can be stored in your garage during the spring, summer, and fall, and then can be installed inexpensively at your local auto shop when the temperatures start to dip.

So what makes snow tires so special? Most importantly, snow tires have special tread designs that bite into snow and ice. This type of tread design is unnecessary (not to mention noisy) during normal driving conditions, but it provides much-needed traction in the snow. In addition to this special tread design, snow tires are made with a softer rubber compound that that conform to the surface well in low temperatures. Compare that to the harder rubbers used in standard all-season tires, which don’t offer that same flexibility and pliancy.

And remember, if you’re going to put snow tires on your car, make sure to put them in all four wheel positions! Putting them on just the front or just the back negates all of their benefits, and may actually make it harder for you to steer and handle your car.

Be safe out there, and be prepared!

Filed under: Tire Safety

Despite price increases, unit tire sales were up for most retailers

2010 was a big year for tire wholesalers and tire retailers alike. Manufacturers raised prices across the board, and automotive businesses worked hard to stay in the black working with smaller profit margins. And yet despite all the doom and gloom surrounding the current economic situation, things do seem to be improving.

According to a “state of the industry” survey coordinated by Modern Tire Dealer, nearly 60% of tire retailers estimated their unit sales were up by an average of 10% in 2010. More than 68% said that their dollar sales were up by an average of 11%.

wholesale tire dealers

If you think that’s impressive, wholesale tire distributors posted even better numbers. More than 70% of tire wholesalers said their unit sales were up by an average of 13%; More than 82% said their dollar sales were up by an average of 14%!

These are pretty surprising numbers considering all of the bad news coming out of the automotive and tire industry these days. When 70% of the retailers and 80% of wholesalers report sales that were no worse than flat in 2010 as compared to the previous year, that’s actually something to smile about.

Only time will tell what 2011 has in store for our industry, but the results of this quarterly survey are certain promising. Check back in a few months for an analysis of the latest survey results.

Filed under: Tire News

2010 in review

Thanks for a great year! Stay tuned in 2011 for more posts regarding the tire industry and wholesale tires. We look forward to having  you as a reader!

The stats helper monkeys at mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 10,000 times in 2010. That’s about 24 full 747s.


In 2010, there were 7 new posts, growing the total archive of this blog to 74 posts. There were 3 pictures uploaded, taking up a total of 157kb.

The busiest day of the year was March 16th with 70 views. The most popular post that day was What are run-flat tires?.

Where did they come from?

The top referring sites in 2010 were,,,, and

Some visitors came searching, mostly for runflat, toyo tires logo, run flat tires, run flat, and bald tires.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


What are run-flat tires? April 2009


Toyo Proxes A20 chosen as OE tire on 2010 Toyota Prius V July 2009


Overview: Mickey Thompson Sportsman S/T Radial April 2009


Bridgestone-Firestone recalls 127,000+ tires July 2009


Most popular tire sizes in 2008 February 2009

Filed under: Uncategorized