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Michelin announces new tire designed to help save gas

low-rolling-resistance-tires

As gas and energy prices continue to remain a top concern for drivers, tire manufacturers are exploring new ways to meet the eco-friendly and money-saving demands of their consumer base. Michelin announced today that they have completed the design of an all-new energy-saving tire that is “unprecedented” in the industry. The Michelin Energy Saver All-Season tire will debut at 2009 North American International Auto Show and will be available for purchase in the summer.

According to the press release, Michelin engineers were able to create the fuel-efficient tire by working to decrease the levels of rolling  resistance in the tires. Precision engineering techniques reduce the sound and heat created as a byproduct of the rubber contacting asphault, which results in less energy loss.

“During these trying economic times, it is essential that we provide consumers with a product that is long-lasting, good for the environment and a smart investment,” said Florent Menegaux, president of Michelin’s worldwide passenger car and light truck tire business and a member of the Michelin Group Executive Council. “The Michelin Energy Saver All-Season tire provides the solution that consumers are looking for. It’s everything you would expect from a Michelin and more.”

The target market for the new tires are vehicle owners who drive less than 10,000 miles per year and want an eco-friendly alternative to regular radials. Check with your local wholesale tire distributor in a few months to see when these tires will become available for distribution.


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Filed under: Eco-friendly Tires, Michellin Tires, Tire News, , , ,

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